The copy on your website is most likely the single biggest contributor or inhibitor to your sales process. People underestimate the power of words on the web, we don’t. Copy must be engaging, it should skim read well but should also hold up to more careful examination.

In addition to winning sales from visitors on your site, your copy may also get people there in the first place. Search engines like content but it needs to be interesting, well written and truly unique to give your rankings a boost.

Recent changes in Google AdWords paid search algorithm also means well written, keyword rich content can lower your cost per click or increase your positions in the sponsored results.