About floridavillaoptions.com

We started working with the Flight Options PLC Group as far back as 2002. The original Florida Villa website was one of our earlier projects and needed a refresh. They wanted to improve the look of the websites and their branding and drive the business forward with online bookings and reduce their maintenance costs.

Our Solution

After an initial consultation, it was decided that the best way to reduce maintenance costs and provide the tools required to market the holidays online would be to redesign and build the website using a travel specific content management system. To meet their needs we customised our Content Mangement System product to integrate with their reservation system and provide advanced features to help them promote their villas online.

ProWeb’s Thoughts

The Florida Villa Options redevelopment project has been highly successful. All key performance indicators show that the website redesign has improved the performance of online marketing channels. For example, the bounce rates of key landing pages fell by very significant percentages after the redesign.