Skiworld and Skitracer

Skiworld is the UK's largest independent tour operator and Skitracer is a rapidly growing ski travel agency. As our first ski client, the brief was a fairly tough one, to break them into the top positions for a range of highly competitive ski keywords.

Channels to Market

Skiworld and Skitracer use ProWeb to add web marketing expertise to their marketing team, both paid search and SEO. ProWeb also created the new design concept for the revamped Skitracer website. Since the redesign, this season has seen organic search volume increases as high as 170%+, despite the economic conditions.

ProWeb’s Thoughts

Skiworld has shown consistent growth (triple digit percentages) in organic search over a number of years. Skitracer is a rising star with rapid increases in traffic over their old website.